KFC Arabia: Om Bdr-12th Ingredient (English)
Brand
Date
Jan 2026
Description
KFC Arabia introduces the 'Om Bdr-12th Ingredient' commercial, a campaign developed by agency TBWA\RAAD. The live-action project follows an elderly woman in a traditional abaya as she navigates the restaurant environment to inspect preparation processes and apply seasoning to menu items. The spot utilizes dynamic tracking shots and low-angle cinematography to document the interaction between the protagonist and the fast-food setting. The visual identity leans into a clean aesthetic, defined by modern red and dark grey interior design elements, neon signage, and a world map graphic.
Style
Vertical, Commercial, Clean
Industries
Color
Jet Black
Crimson
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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