Kérastase: GLOSS ABSOLU
Brand
Date
Jun 2025
Description
Kérastase brings Sydney Sweeney to the forefront of its latest haircare campaign for Gloss Absolu. The imagery features the actor in a series of intimate, high-definition portraits captured by photographer David Roemer, placing focus on the collection's high-shine finish. Execution centers on a polished aesthetic, utilizing beauty light to emphasize texture and reflection. With styling by Molly Dickson and grooming by hair stylist Glen Oropeza and makeup artist Melissa Hernandez, the production maintains a clean visual language across its vertical commercial format.
Style
Vertical, Commercial, Clean, Polished
Techniques
Beauty Light
Industries
Background
White Seamless
Context
Advertising Campaign
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