Kérastase
GLOSS ABSOLU
Brand
ProjectGLOSS ABSOLU
Date
Jun 2025
Description
Kérastase introduces the Gloss Absolu campaign, featuring Sydney Sweeney in a series of clean, commercial portraiture. The imagery highlights the product line through a polished aesthetic, utilising refined beauty light to emphasise texture and form. Photographer David Roemer captures the campaign, with fashion styling by Molly Dickson. The production team is rounded out by hair stylist Glen Oropeza and makeup artist Melissa Hernandez, who complete the visual identity of the project.
Style
Vertical, Commercial, Clean, Polished
Techniques
Beauty Light
Industries
Haircare
Background
White Seamless
Context
Advertising Campaign
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