Kérastase brings Sydney Sweeney to the forefront of its latest haircare campaign for Gloss Absolu. The imagery features the actor in a series of intimate, high-definition portraits captured by photographer David Roemer, placing focus on the collection's high-shine finish.
Execution centers on a polished aesthetic, utilizing beauty light to emphasize texture and reflection. With styling by Molly Dickson and grooming by hair stylist Glen Oropeza and makeup artist Melissa Hernandez, the production maintains a clean visual language across its vertical commercial format.
