Kappa X

Aug 2021

Workbyworks developed the brand identity system for Kappa X, centered on a cohesive graphic architecture titled Omini System. The project applies a rigorous monochrome aesthetic, utilizing bold black typography and the iconic Kappa Omini logo silhouettes across a wide range of touchpoints. The design relies on a clean, minimalist approach, incorporating vector-style framing and structured grid layouts to establish visual consistency. The system extends into environmental and functional design, appearing on large-scale architectural banners, construction site hoardings, and event-specific accessories such as badges. By integrating Chinese characters with English typographic elements, the identity leans into a modular application, distinguishing access tiers through color-coded design choices. The execution maintains professional graphic precision across both print and physical environments.

Horizontal, Commercial, Clean

Typography, Vector

White Seamless

Advertising Campaign