J.W. Anderson: Pre Fall 2024 and F/W 24 x Kubrick

Jun 2024

J.W. Anderson presents a vivid fashion editorial for the Pre Fall 2024 and F/W 24 x Kubrick collections. Designed by Jonathan Anderson, the campaign leans into a high-contrast aesthetic that pairs sculptural knitwear and graphic-heavy silhouettes with deeply saturated, mottled backdrops. Photographer Joe Cruz employs a consistent vertical framing, utilizing grainy textures and analogue film techniques to emphasize the tactile quality of the apparel. The series features models including Yue Gu, Honey Ordonez, and Malik Derdak, with clean, deliberate hair styling by Tommy Stayton and fresh makeup artistry by Kyle Dominic. The imagery balances minimalist studio portraits with striking, colourful graphic patterns.

Editorial, Vertical, Clean

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