J.W. Anderson

Aug 2026

The 'Twisted Denim' 2026 ad campaign for J.W. Anderson spotlights the label’s signature construction through a series of relaxed, intimate portraits. Shot by photographer Sam Khoury under the creative direction of Jonathan Anderson, the imagery focuses on the architectural details of the denim—including twisted seams, asymmetrical waistlines, and exaggerated cuffs—while maintaining a sense of candid movement. Featuring talent Dree Hemingway and Nick Delli Santi, the campaign channels a minimalist aesthetic, set against spare, white-walled interiors and vintage wooden furniture. The execution relies on soft light and clean compositions to highlight fabric textures, blending a commercial sensibility with subtle editorial flair. The campaign was supported by the work of hair stylist Tommy Stayton, makeup artist Kyle Dominic, manicurist Charly Avenell, and set designer Samuel Pidgen.

Vertical, Commercial, Clean

Soft Light

Designer Fashion

Set-dressed

Advertising Campaign