J.W. Anderson
PF24 E-COMMERCE • Photographer Bernie Deckert
Brand
Date
May 2024
Description
J.W. Anderson presents the PF24 collection through a comprehensive e-commerce lookbook, captured by photographer Bernie Deckert. The project features a series of studio portraits that showcase the season's contemporary silhouettes, ranging from structured outerwear to detailed knitwear and accessories. Utilizing a clean, minimalist aesthetic, the photography emphasizes garment construction and texture against a high-key, seamless white backdrop. Etienne Maclaine models the collection, which leans into utilitarian tailoring and graphic accents. The imagery serves as a clear, commercial record of the season's product lineup.
Style
Vertical, Commercial, Clean
Industries
Designer Fashion
Color
Jet Black
Background
White Seamless
Context
E-commerce / Product
Associated creatives
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