J.W. Anderson

Feb 2024

The J.W. Anderson Spring/Summer 2024 campaign presents a series of fashion editorials that bridge the gap between contemporary apparel and fine art. Captured by photographer Joe Cruz, the imagery leans into a painterly aesthetic, utilizing large-scale impressionistic backdrops that depict coastal horizons and abstract landscapes. The series features model Dana Smith, with makeup artistry by Anne Sophie Costa and set design by Rory Mullen. The execution relies on a grainy, analogue film texture and direct lighting to highlight the intricate construction and tactile qualities of the collection's oversized knits, leather outerwear, and sculptural silhouettes. Each portrait emphasizes a raw, minimalist sensibility, focusing on the interplay between the subjects and the mottled, hand-painted environments.

Editorial, Vertical, Grainy

Analogue / film

Designer Fashion

Advertising Campaign, Lookbook