J.W. Anderson: J.W. Anderson Spring/Summer 2024

Feb 2024

The J.W. Anderson Spring/Summer 2024 campaign presents a collection of fashion editorials that frame the brand’s latest silhouettes against immersive, hand-painted backdrops. The series channels a painterly aesthetic, utilizing impressionistic coastal and abstract landscapes to ground the sculptural garment designs. Captured by photographer Joe Cruz, the imagery leans into a raw, tactile quality through the use of analogue film techniques and grainy textures. The visual narrative highlights the collection’s intricate knitwear and voluminous outerwear, supported by deliberate set design from Rory Mullen and makeup artistry by Anne Sophie Costa. Featuring model Dana Smith, the campaign balances clean composition with a retro sensibility, emphasizing the interplay between light and surface.

Editorial, Vertical, Grainy

Analogue / film

Advertising Campaign, Lookbook