Model seated wearing a bright green diamond-knit sleeveless vest and pleated taupe trousers by an open interior doorway.

Man with mustache wearing a sleeveless beige knit top and high-waisted trousers seated beside a marble table.

A man standing with hands behind his back wearing a dark jacket, cream trousers, and a patterned red silk scarf tied at his waist.

Man viewed from behind looking sideways in an open-back beige textured woven top lit by window light.

Monochrome fashion portrait of a man wearing a draped silk top and tied waist sash standing beside a lit window.

Barefoot male model seated on a wooden floor in dark textured trousers and a neck scarf against a neutral interior wall.

Model posing on a bed wearing an open sheer black patterned shirt and trousers in a backlit black and white fashion editorial.

Model with a mustache wearing a black leather jacket with white contrast stitching and light trousers in moody lighting.

A man in a brown ribbed sleeveless tank top and white trousers posing beside a dark painted interior door.

A man in a tailored jacket with cuffed sleeves and trousers sits in an armchair beside a window in a black and white portrait.

Black and white portrait of a young man wearing a dark jacket, unbuttoned white shirt, and patterned silk scarf tied at the waist.

Justsmile Magazine Special Hermès 2026

About

In the pages of Special Hermès, Justsmile Magazine delivers a masterclass in editorial minimalism, stripping back the noise of high fashion to focus on the interplay between form, light, and tactile detail. Photographed by Valentin Hennequin, this series functions as a visual study in modern masculinity, where structured silhouettes meet fluid fabrics. Through a deliberate use of natural light and chiaroscuro techniques, Hennequin elevates the everyday attire of models Ibraheem Howell, Kaissan Ibrahima, and Pascal Thulin, lending a cinematic gravity to each portrait. The fashion direction, led by Stuart Williamson, leans into a sophisticated color palette of creams, olives, and deep blacks, punctuated by the strategic, bold use of patterned silk scarves that anchor the minimalist aesthetic. Every frame captures a balance between the architectural precision of the interiors and the organic movement of the garments, from sheer mesh to structured leather. With subtle styling contributions from hair artist Tosh and makeup artist Hicham Ababsa, the project feels intimate and lived-in rather than manufactured. By utilizing analogue film aesthetics alongside high-contrast black and white photography, the team achieves a timeless quality that feels both contemporary and classic. This editorial campaign succeeds by favoring understated elegance, ensuring that the luxury garments serve as a canvas for a contemplative, human-centric narrative that resonates across the luxury fashion industry.