Julia Johnson
Brand Identity
Brand
ProjectBrand Identity
Date
Oct 2021
Description
Julia Johnson’s brand identity project establishes a visual language tailored for the apps and digital platform sector. The work centres on a mobile web interface that prioritises minimalist typography and structured layouts across a series of screen mockups. Executing a clean, commercial aesthetic, the design system integrates portfolio grid views that foreground creative photography assets. The visual identity, realised through the graphic design of Lundqvist & Dallyn and the web development of Luke Tongue, balances negative space with technical precision.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
UI illustration
Industries
Apps & Digital Platforms
Background
Black Seamless
Context
Website / Web
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