John Varvatos

Mar 2025

The John Varvatos Spring 2025 campaign, photographed by Andrew Segreti, presents a collection of editorial portraits defined by moody, low-key lighting and tactile fabric details. The imagery centers on classic tailoring, with models Juhyung Kang and Malcolm Jackson featured in a series of interior settings that highlight structural architectural elements such as stone pillars and paneled walls. Fashion editor Jon Tietz leads the styling, curating a palette of earthy tones and neutral greys. The compositions utilize chiaroscuro techniques and warm, directional light to emphasize the rich textures of leather jackets, suede layers, and structured suits. The campaign captures a sophisticated, minimalist aesthetic consistent with the brand's focus on refined menswear.

Vertical, Commercial, Moody, Warm

Low-key / chiaroscuro

Luxury Fashion Houses

Advertising Campaign