Man wearing aviator sunglasses, a camel wool coat, and layered knitwear viewed through a window frame.

Model Anatol Modzelewski wearing a black leather suit and grey sweater seated in a red office chair against a blue background.

Male model wearing a black patterned blazer, dark trousers, white shirt, and baseball cap standing by a rustic wall for John Varvatos.

Model posing in an olive green crushed velvet jacket, dark button-down shirt, and black trousers against a textured wall.

Model Anatol Modzelewski in a brown leather pea coat, dark trousers, and sunglasses standing against a mossy brick wall.

Man standing against a distressed blue wall wearing a crushed purple velvet blazer, dark dress shirt, and skinny tie.

A man wearing a patterned blazer and black cap sits in a magenta velvet armchair against a weathered rustic wall.

John Varvatos Fall Winter 26 2026

About

For the Fall Winter 26 collection, John Varvatos delivers a masterclass in menswear, blending heritage-inspired craftsmanship with a contemporary, urban edge. This fashion editorial campaign leans into a cinematic and moody aesthetic, masterfully capturing the tactile richness of the season's pieces through high-contrast layering and intricate textile work. Under the direction of photographer Cara Johnson, the series utilizes sophisticated natural light and low-key chiaroscuro techniques to heighten the emotional resonance of each portrait. Whether set against weathered, gritty brickwork or within the soft-focus confines of a studio, the imagery emphasizes the interplay between smooth leather, lustrous velvet, and sharp tailoring. Models Anatol Modzelewski and David Trulík bring a refined, contemplative presence to the work, their composed poses grounding the collection's earthy, muted palette. By integrating live-action techniques with a deliberate focus on editorial minimalism, the campaign manages to feel both timeless and deeply current. Every frame celebrates the brand’s signature rock-and-roll-meets-luxury sensibility, using directional lighting to trace the silhouette of patterned blazers and tailored outerwear. The resulting visual narrative is not merely a showcase of garments, but an atmospheric exploration of masculine style that prioritizes mood and depth, ensuring the John Varvatos identity remains at the forefront of modern, elevated men's fashion.