Jil Sander
'Sun' Fragrance Campaign
Brand
Project'Sun' Fragrance Campaign
Date
May 2025
Description
Jil Sander expands its 'Sun' fragrance line with a series of commercial still life compositions. The campaign spotlights the Sunrise and Sunset editions, emphasizing the minimalist geometry of the bottles through clean, reflective surfaces and evocative horizon-line backdrops. Photographer Adam Kremer captures the product range using soft, diffused lighting that mirrors the warm, atmospheric gradients of morning and evening skies. The execution relies on a minimalist aesthetic, with art direction by Heiko Keinath and set design by Giovanna Martial, utilizing natural light to define the contours and tonal depth of each flacon.
Style
Commercial, Warm
Industries
Fragrance
Background
Sunset Sky
Context
Advertising Campaign
Associated creatives
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