Jil Sander
'Sun' Fragrance Campaign
Brand
Project'Sun' Fragrance Campaign
Date
May 2025
Description
Jil Sander expands its signature fragrance line with the 'Sun' collection, a series of still-life campaigns documenting the Sunrise and Sunset editions. The project leans into minimalist product staging, centering the monolithic, rectangular flacons on reflective surfaces to create crisp, symmetrical compositions. Photographer Adam Kremer captures the bottles against atmospheric backgrounds that simulate morning and evening horizons. Through soft light and warm, pastel-leaning gradients, the imagery channels the serenity of golden hour and natural light. Art direction by Heiko Keinath and set design by Giovanna Martial anchor the campaign's clean, cohesive visual identity.
Style
Commercial, Warm
Industries
Fragrance
Background
Sunset Sky
Context
Advertising Campaign
Associated creatives
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