Jil Sander

Oct 2024

The Moncler City of Genius project by Jil Sander explores the intersection of technical performance and high-fashion minimalism. Through a series of stark, studio-captured portraits, the campaign highlights the architectural tailoring and avant-garde silhouettes defining the collaboration. The imagery employs a clean, monochromatic aesthetic that emphasizes the tactile contrast between fuzzy knits, structural wools, and sleek leather accessories. Creative direction by Lucie and Luke Meier, alongside art direction by Heiko Keinath, anchors the series in a consistent, editorial visual language. Featuring model Kelvin George Amankwah and styling by Poppy Kain, the work leans into sculptural forms and saturated accents—such as vibrant footwear and bold outerwear—to create a distinct, modern narrative. Photographer Victor Brun documents the collection, utilizing soft, even lighting to sharpen the focus on intricate textile textures and sharp, defined lines.

Editorial, Vertical, Clean

Luxury Fashion Houses

White Seamless

Advertising Campaign, Lookbook