Jil Sander

Oct 2024

The Moncler City of Genius project by Jil Sander explores the intersection of technical outerwear and minimalist tailoring. Captured in a series of vertical editorial portraits, the work emphasizes sculptural silhouettes, avant-garde apparel design, and an interplay of tactile, fuzzy knitwear against sleek, architectural lines. Photographer Victor Brun centers each subject against a clean, minimalist white backdrop, using soft, even studio lighting to highlight rich material contrasts and saturated palettes. Under the creative direction of Lucie and Luke Meier, the campaign integrates art direction by Heiko Keinath and styling by Poppy Kain to focus on sharp, modern forms and intricate garment textures.

Editorial, Vertical, Clean

Luxury Fashion Houses

White Seamless

Advertising Campaign, Lookbook