Jil Sander: Jil Sander Sunrise The New Parfum
Brand
Date
May 2025
Description
Jil Sander introduces its latest fragrance, Sunrise, in a campaign featuring model Victoria Fawole. The visual execution channels a sense of scale and clarity, set against the backdrop of an ocean at sunset. The project features photography by Adam Kremer and Colin Dodgson, utilizing natural light to achieve a distinct golden hour aesthetic. Fashion direction was provided by Elodie David Touboul, with hair styling by Christian Eberhard and makeup by Mayumi Oda. The imagery is captured on analogue film, rendered in a square format for the campaign.
Style
Commercial, Square, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Color
Cream
Gold
Background
Ocean
Context
Advertising Campaign
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