Jil Sander
Jil Sander Sunrise The New Parfum
Brand
Date
May 2025
Description
Jil Sander introduces its latest fragrance, Sunrise, through a global campaign captured by photographers Adam Kremer and Colin Dodgson. Featuring model Victoria Fawole, the imagery frames the subject against an expansive ocean backdrop at dusk. The project leans into a warm palette, utilising natural light to define the mood. Fashion direction by Elodie David Touboul, along with hair styling by Christian Eberhard and makeup artistry by Mayumi Oda, complements the coastal setting. The campaign delivers a commercial aesthetic consistent with the brand's minimal visual identity, rendered here in a square format.
Style
Commercial, Square, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Fragrance
Color
Cream
Gold
Background
Ocean
Context
Advertising Campaign
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