Jil Sander: Jil Sander S/S 2025 Campaign

Mar 2025

The Jil Sander Spring/Summer 2025 campaign, led by creative directors Lucie and Luke Meier and captured by photographer Mario Sorrenti, explores a moody, atmospheric aesthetic across a series of editorial portraits. The visuals lean into a low-key, chiaroscuro lighting style, utilizing deep monochrome green, vibrant red, and warm directional tones to frame the collection’s structured tailoring and intricate details. Art direction by Heiko Keinath and casting by Julia Lange anchor the project, which transitions between stark architectural interiors and nocturnal urban settings. Hair stylist Tomo Jidai contributes to the sharp, minimalist presentation of the garments, with models Karolina Spakowski and Igor Vojinovic featured throughout the series. The campaign emphasizes dramatic shadow play and textured surfaces, maintaining a consistent, cinematic tone across both horizontal and vertical compositions.

Editorial, Vertical, Moody

Low-key / chiaroscuro

Advertising Campaign