Jil Sander

Mar 2025

The Jil Sander Spring/Summer 2025 campaign, led by creative directors Lucie and Luke Meier and captured by photographer Mario Sorrenti, explores the collection through a series of atmospheric portraits. The imagery emphasizes the brand's minimalist aesthetic, utilizing moody, low-key lighting and chiaroscuro techniques to heighten the structural integrity of the garments. Working alongside art director Heiko Keinath and casting director Julia Lange, the campaign features models Karolina Spakowski and Igor Vojinovic in both stark architectural interiors and nocturnal urban environments. The use of saturated light—ranging from deep greens to sharp, warm reds—defines the editorial visual language across the series, framing each piece within a cinematic and highly controlled environment.

Editorial, Vertical, Moody

Low-key / chiaroscuro

Luxury Fashion Houses

Advertising Campaign