Jil Sander: Jil Sander Pre-Fall 2024 Men's Lookbook

Jun 2024

The Jil Sander Pre-Fall 2024 Men’s Lookbook showcases the house’s signature focus on clean proportions and minimalist tailoring. Captured by photographer Chris Rhodes under the creative direction of Lucie and Luke Meier, the series highlights a diverse palette, moving from soft, high-key studio environments to moody, textured backdrops that define the collection's architectural silhouettes. Fashion styling by Poppy Kain pairs oversized knits and structured outerwear with bold leather accessories, emphasizing a contemporary and refined aesthetic. The editorial approach utilizes varying light techniques—from diffused soft lighting to sharp direct flash—to emphasize fabric textures and precise garment construction. Hair by David Harborow and makeup by Laura Dominique provide a polished finish to the presentation, which features models including Joshua Thompson, Pascal Thulin, and Matthew Seymour.