Jil Sander

Jun 2024

The Jil Sander Pre-Fall 2024 Men’s lookbook presents a precise, architectural exploration of the brand's minimalist identity. Under the creative direction of Lucie and Luke Meier, the collection emphasises clean tailoring and sculptural silhouettes, captured through a lens of stark, commercial clarity. Photographer Chris Rhodes documents the range against a mix of neutral studio backdrops and textured, chromatic environments. The imagery leverages both soft, diffused light and crisp direct flash to articulate the depth of the textiles, from plush shearling and oversized wool knits to structured leather accessories. Fashion styling by Poppy Kain ties the presentation together, balancing oversized proportions with subtle metallic hardware and sharp, monochromatic layering. The campaign features models including Joshua Thompson, Pascal Thulin, and Matthew Seymour, with hair styling by David Harborow and makeup by Laura Dominique.