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Model wearing a blue leather jacket holding a white perfume bottle against a tiled wall for Jil Sander.
Model wearing a blue leather jacket holding a white perfume bottle against a tiled wall for Jil Sander.

Jil Sander Jil Sander Olfactory Series 1 2025

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Jil Sander introduces its Olfactory Series 1, a fragrance campaign captured through a sharp, contemporary lens. The project leans into a minimalist aesthetic, foregrounding the scent's identity through clean compositions and a precise visual language. Photographer Michele Di Dio helms the editorial series, featuring model Igor Vojinovic. The imagery utilizes flash and direct lighting against industrial concrete textures, highlighting a cohesive approach to luxury fragrance presentation.

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