Jil Sander
Jil Sander Olfactory Series 1
Brand
Date
May 2025
Description
The Jil Sander Olfactory Series 1 fragrance campaign presents a clean, contemporary aesthetic that leans into the brand's minimalist DNA. Captured by photographer Michele Di Dio, the editorial series features model Igor Vojinovic against a stark, industrial backdrop. The imagery utilizes direct flash to highlight the architectural details of the subjects' styling and the fragrance packaging. This series focuses on the visual dialogue between high-fashion editorial portraiture and product presentation.
Style
Editorial, Vertical, Warm, Clean
Techniques
Flash
Industries
Fragrance
Color
Cobalt
Pure White
Background
Concrete Texture
Context
Advertising Campaign, Editorial
Associated creatives
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