Jil Sander: Jil Sander Olfactory Series 1
Brand
Date
May 2025
Description
Jil Sander introduces its Olfactory Series 1, a fragrance campaign captured through a sharp, contemporary lens. The project leans into a minimalist aesthetic, foregrounding the scent's identity through clean compositions and a precise visual language. Photographer Michele Di Dio helms the editorial series, featuring model Igor Vojinovic. The imagery utilizes flash and direct lighting against industrial concrete textures, highlighting a cohesive approach to luxury fragrance presentation.
Style
Editorial, Vertical, Warm, Clean
Techniques
Flash
Industries
Color
Cobalt
Pure White
Background
Concrete Texture
Context
Advertising Campaign, Editorial
Associated creatives
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