Jil Sander

Jul 2025

The Jil Sander Fall/Winter 2025 collection campaign leans into a sharp, monochrome aesthetic that highlights the brand's commitment to architectural tailoring and tactile materiality. Through a series of editorial portraits, the imagery emphasizes sculptural forms and heavy textures, ranging from prominent fur collars to structured wool outerwear. Photographed by Chris Rhodes under the creative direction of Lucie and Luke Meier, the campaign captures a mix of candid expressions and focused, high-contrast studio compositions. By employing low-key lighting and a clean, minimalist backdrop, the series focuses on the precise geometric lines of both the garments and the collection's accessories.

Editorial, Vertical, Monochrome, Clean

Luxury Fashion Houses

Black Seamless

Advertising Campaign