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Jil Sander: JIL SANDER AND PUMA AW26

Brand
Jil Sander
Date

Oct 2026

Description

The AW26 collaboration between Jil Sander and Puma presents a collection of sportswear-inspired apparel through a pastoral, documentary-style lens. Captured by photographer Guen Fiore, the campaign features model Meadow Walker in an expansive, verdant wildflower meadow, creating a juxtaposition between clean, tailored athletic silhouettes and a raw, organic landscape. The series leans into a desaturated palette and soft natural light, highlighting the functional details of the garments, from matching track sets to structured blazers paired with trainers. Styling by Charlotte Collet focuses on layering and clean lines, with hair by Kilian Marin, makeup by Martina Bolis, and manicures by Sara Ciufo, grounding the high-fashion collaboration in a nostalgic, earthy aesthetic.

Style

Editorial, Vertical

Techniques

Natural light

Industries
Sportswear
Color
Navy
Background

Meadow

Context

Advertising Campaign

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