Jessica Baston

Aug 2026

In the vibrant campaign Haute Wheels, Jessica Baston masterfully disrupts the aesthetic tropes of luxury fashion houses by injecting a pulse of kinetic energy into the realm of high-end couture. This cinematic commercial project reimagines the traditional ballroom setting, trading static elegance for the fluid, rhythmic motion of roller skating. The execution leans into a whimsical juxtaposition where rococo-inspired garments, characterized by intricate embroidery and layers of lace, are set against the backdrop of ornate wall murals and warm, dramatic lighting. By blending classical architectural grandeur with the subcultural flair of roller-skating, the film captures a sense of modern escapism. The visual narrative is punctuated by meticulous detail, where candy-themed manicures and metallic gold accessories are highlighted through expert slow motion and live-action technique, ensuring the texture of every ruffle and stitch is felt by the viewer. Production by Method & Madness provides the necessary structural foundation for this high-concept vision, while post-production and VFX contributions from Max Cooper and Royal Muster further elevate the film’s color palette, emphasizing soft pastels that balance the flamboyant silhouettes. The resulting work stands as a testament to the power of high-fashion storytelling that refuses to take itself too seriously, ultimately delivering a performance-driven fashion film that feels both nostalgic and distinctly contemporary in its artistic ambition.

Commercial, Cinematic

Live-action Technique, Slow motion

Luxury Fashion Houses, Fashion