Jérôme Dreyfuss

Mar 2026

For the Jérôme Dreyfuss Spring Summer 2026 campaign, photographer Germain Chauveau crafts a visual narrative that blurs the lines between rugged documentary photography and high-end fashion editorial. Featuring the iconic Helena Christensen, the series leans into a sun-drenched, earthy aesthetic that feels both grounded and aspirational. By setting the collection against a backdrop of weathered stone walls, rocky coastlines, and expansive, dry grassy fields, the imagery captures the accessories in a natural habitat, emphasizing their tactile qualities and lived-in charm. Claire Dhelens, acting as fashion editor and stylist, curates a wardrobe of understated basics—simple black tank tops and denim—that ensures the intricate textures of the handbags remain the focal point. Whether it is a distressed leather shoulder bag caught in the midday glare or a beaded metallic piece illuminated by golden hour lens flare, the project utilizes natural light to highlight the brand's commitment to artisanal craftsmanship. The deliberate shift between portraiture and lifestyle compositions gives the campaign a cinematic cadence, inviting the viewer to engage with the products through a lens of ease and mobility. This is a masterclass in fashion marketing that sidesteps artifice, opting instead for a raw, authentic connection to the environment that mirrors the tactile, enduring nature of the Jérôme Dreyfuss design philosophy.

Lifestyle, Commercial

Natural light

Bags & Accessories, Fashion