JELL-O

Aug 2026

In a playful fusion of sports culture and culinary nostalgia, the Jell-O-Meter campaign reclaims the brand's iconic wobble as a measurable metric of fan enthusiasm. Developed by the creative team at GUT Miami and produced by Tinygiant, this CPG project transforms the humble gelatin mold into a high-stakes arena device designed to quantify the intensity of New York Islanders hockey fans. The execution is a masterclass in blending live-action technique with high-end CGI, grounding the brand in a cinematic environment that feels both absurd and authentic. By mounting a vibrant, translucent red mold onto a sleek industrial stand, the agency successfully leans into a tech-forward aesthetic that contrasts sharply with the soft, organic movement of the product itself. The promotional video weaves together intimate close-ups of the trembling dessert with dynamic, wide-angle shots of cheering crowds, effectively positioning the gelatin as a living witness to athletic fervor. Through sophisticated 3D render animations that deconstruct the sensor technology, the narrative establishes a sense of scientific rigor behind the whimsy. The project avoids traditional food advertising tropes, instead opting for a high-energy, documentary-style approach that mirrors the frenetic pulse of a live game. Ultimately, the Jell-O-Meter serves as an ingenious physical manifestation of brand engagement, proving that a little bit of jiggle can indeed make a measurable impact in the crowded food and beverage landscape.

Commercial, Cinematic

3D render / CGI, Live-action Technique

CPG / Packaged Food, Food & Beverage