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Jeep: Rewind Yourself

Brand
Date

Jul 2025

Description

Jeep’s Rewind Yourself campaign presents a series of cinematic vignettes that transition between expansive desert landscapes and atmospheric night driving sequences. Produced by ILA Studio, the project captures the scale of rugged terrain through drone footage and intimate character portraits. The visual approach uses desaturated tones and warm sunset palettes, drawing on analogue film aesthetics to establish a contemplative tone. This live-action work focuses on the intersection of interior cabin experiences and the environments navigated by the vehicles.

Style

Horizontal, Cinematic, Desaturated

Techniques

Analogue / film, Drone footage

Context

Brand Film / Corporate Video

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