Jeep: Portraits
Brand
Date
Jun 2024
Description
Jeep explores the intersection of human legacy and rugged performance in this series titled Portraits. The project leans into a cinematic visual narrative, juxtaposing expressive close-up portraits of individuals against archival, historical imagery of the brand's vehicles in outdoor settings. Developed in collaboration with High Dive and production support from Catch+Release, the campaign utilizes a monochromatic, low-key lighting approach. This live-action technique emphasizes texture and contrast, framing the automotive heritage through an observational, gritty lens.
Style
Vertical, Cinematic, Monochrome, Matte
Industries
Background
Black Seamless
Context
Brand Film / Corporate Video
Associated creatives
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