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Jeep

RESCUE SQUAD
Brand
Jeep
ProjectRESCUE SQUAD
Date

Oct 2025

Description

Jeep Middle East introduces 'RESCUE SQUAD', a high-octane automotive campaign that shifts the focus to off-road performance through immersive, interactive gameplay scenarios. The work leans into a cinematic aesthetic, utilizing 3D render and CGI techniques to place the Wrangler in a variety of challenging environments. Spanning dirt tracks, muddy trails, and frozen mountain passes, the project emphasizes vehicle recovery and navigation through extreme terrain. Developed by the team at Publicis Dubai, the campaign incorporates bold graphic typography in both English and Arabic, maintaining a minimalist approach to frame the digital interaction.

Style

Horizontal, Cinematic, Minimalist

Techniques

3D render / CGI

Industries

Luxury Automotive

Color
Burnt Orange
Jet Black
Background

3D Rendered Scene

Context

Brand Film / Corporate Video

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