Jeep
"Groundhog Day" SUPER BOWL 2020
Brand
Date
Dec 2024
Description
Jeep revisited an iconic cinematic narrative for its 2020 Super Bowl spot, featuring actor Bill Murray. The film recreates a familiar small-town winter morning, tracing a character’s repeated daily encounters through snow-covered streets and local interactions. The commercial, produced for the automotive industry, leans into a cinematic, live-action technique to ground the vehicle within its environment. It features the Jeep Gladiator alongside various local transport, captured with clean, muted natural lighting.
Style
Horizontal, Cinematic, Clean
Industries
Luxury Automotive
Color
Charcoal
Camel
Background
Street
Context
TVC / TV Commercial
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