Jeep: "Groundhog Day" SUPER BOWL 2020
Brand
Date
Dec 2024
Description
Jeep revisited a classic cinematic narrative for its Super Bowl 2020 campaign, featuring Bill Murray in a spot that highlights the Jeep Gladiator. The project leans into a live-action technique to recreate a familiar small-town atmosphere, utilizing clean, muted natural lighting to anchor the setting. Set against the backdrop of a winter morning, the commercial frames the vehicle within a series of recurring interactions. The production emphasises a cinematic aesthetic to mirror the tone of its source material while showcasing the vehicle's presence in a snowy, structured environment.
Style
Horizontal, Cinematic, Clean
Industries
Color
Charcoal
Camel
Background
Street
Context
TVC / TV Commercial
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