Brand
Jeep "Groundhog Day" SUPER BOWL 2020 2024
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Description
This commercial spot from Jeep's Groundhog Day Super Bowl 2020 campaign features actor Bill Murray. The video opens in a bedroom with floral wallpaper where an alarm clock reads 6:00, followed by Murray waking up under a quilt. Subsequent sequences show him walking down a snow-covered town street past storefronts, interacting with townsfolk, and encountering vehicles including a red pickup truck and a Jeep Gladiator. The cinematography captures a classic small-town winter morning atmosphere with muted natural lighting.