Jeep: Electric Boogie
Brand
Date
Feb 2023
Description
Jeep’s 'Electric Boogie' campaign highlights the brand's shift into the EV automotive sector, pairing rhythmic vehicle sequences with wildlife imagery. Produced by Highdive and The Mill US, the commercial leans into cinematic framing and vibrant color grading to bridge the gap between rugged terrain and modern electrification. The edit weaves together diverse habitats and high-energy driving shots. Sound design by SOUTH music provides the foundation for the visual pacing, while the production utilizes live-action technique to ground the interaction between the Jeep models and the surrounding natural world.
Style
Horizontal, Action, Cinematic, Warm
Industries
Context
TVC / TV Commercial
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