Jeep: Big Picture
Brand
Date
Mar 2023
Description
Jeep’s Big Picture campaign explores the breadth of the automotive brand’s identity, moving through varied terrain ranging from mountain passes and coastal waters to urban environments. The project highlights the versatility of the vehicle lineup through a cinematic lens, focusing on wide-scale landscapes and outdoor movement. Produced as a live-action piece, the commercial utilizes drone footage to capture expansive vistas and a sense of scale. The visual aesthetic is defined by warm natural lighting, supported by atmospheric sound design provided by Pull.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Color
Pure White
Charcoal
Background
Mountain
Context
Advertising Campaign
Associated creatives
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