Jean Paul Gaultier

Apr 2024

For the Jean Paul Gaultier Scandal Spring 2024 campaign, creative director Florence Tétier masterfully channels the brand's provocative heritage by transporting the viewer into the opulent, time-suspended world of the Venice Simplon-Orient-Express. Photographed by Thaddé Comar and Gorka Postigo Breedveld, the series leans into a cinematic narrative, capturing a cast of icons—including Gigi Goode, Gottmik, and Nathy Peluso—amidst a high-glamour, vintage rail journey. The imagery oscillates between intimate editorial portraits and sweeping lifestyle scenes, all unified by a distinctively warm, natural light aesthetic. By pairing the iconic golden-capped Scandal fragrance with the plush, moody textures of deep navy velvet and glossy mahogany, the campaign evokes a sense of transient luxury. The technical execution relies on a blend of commercial precision and editorial softness, utilizing natural light to highlight the intricate detail of the perfume bottle against the stark, snowy alpine landscapes visible through the train windows. This project effectively synthesizes fashion and fragrance storytelling, moving away from conventional beauty tropes to embrace a more storied, architectural visual language. The deliberate staging within the vintage carriage ensures that each frame reads as a scene from a larger, unfolding drama, perfectly aligning with the bold, unapologetic DNA of the Scandal fragrance line while cementing its status as a timeless piece of beauty marketing.

Editorial, Commercial

Natural light

Fragrance, Fragrance, Beauty, Beauty