Jean Paul Gaultier

Nov 2025

Jean Paul Gaultier presents its holiday fragrance campaign, anchoring the seasonal narrative in a monochromatic, winter-inspired setting. The project centres on a vertical commercial portrait, featuring model Seng I U captured against a frost-dusted landscape of bare trees. The execution emphasises tactile contrast, pairing a textured cable-knit gown with the polished, metallic elements of the fragrance bottle. Photographer Arash Khaksari employs diffused soft lighting to navigate the interplay between the cool, hazy atmosphere and the warmth of the product design. Creative production includes casting by Leila Azizi and styling by Samia Giobellina.

Vertical, Commercial, Cool, Tactile

Soft Light

Fragrance

Christmas

Set-dressed

Advertising Campaign