Jean Paul Gaultier: #IAMDIVINE
Brand
Date
Oct 2023
Description
Jean Paul Gaultier introduces the #IAMDIVINE fragrance campaign, a series of outdoor visuals centering on the brand’s signature corsetry. Featuring model Jocelyn Corona, the project highlights the fragrance’s metallic bottle design through a clean, commercial aesthetic. Photographer Bryan Flores captures the talent against monumental, weathered concrete structures. The execution leans into a palette of warm, blush tones and utilizes natural light to emphasize the contrast between the satin fabric of the garments and the reflective surfaces of the fragrance packaging.
Style
Lifestyle
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