JBL presents Supercut, a high-energy commercial campaign centered on the immersive experience of their latest wireless headphones and earbuds. The film leans into a kinetic, rhythmic edit that connects diverse subjects across varied settings, from creative studios to vibrant outdoor environments.
Created by Annex 88, the project utilizes a live-action technique characterized by saturated color grading and a distinctive grainy texture. By alternating between warm and cool palettes, the visual execution emphasizes the physical interaction with audio gear while maintaining a rapid-fire pace.
