JBL Made To Be Heard 5 2025

About

JBL’s campaign for 'Made To Be Heard 5' centers on a series of energetic, lifestyle-focused vignettes. The spot highlights the role of portable audio in residential outdoor settings, featuring individuals dancing and relaxing in a backyard environment. The production employs a warm, clean aesthetic, utilizing natural light to capture golden hour tones. These live-action sequences emphasize dynamic movement and casual social gatherings supported by the brand’s portable speaker line. The project was a collaborative effort with Havas CX, Havas New York, Havas Entertainment, and Havas UK handling creative and media duties. Production was managed by Horton Stephens, with A Running Commentary and Robot providing production service, while post-production and VFX were completed by Havas CX and ELMNTL, with sound design by Creative Outpost.