JBL Made To Be Heard 3 2025

About

JBL expands its Made To Be Heard 3 campaign with a vibrant commercial spot spotlighting the portability and output of its speaker technology. The film features a traffic officer performing an energetic dance sequence in a bustling urban environment, bridging professional precision with high-energy movement. Utilizing live-action technique, the commercial captures the subject amidst city traffic, emphasizing the product's integration into daily life. The production is characterized by a warm color palette and vertical formatting, placing the hardware in focus during the character’s performance. Creative contributions were provided by Havas CX, Havas New York, Havas Entertainment, and Havas UK. Additional support included production services by Robot and Horton Stephens, with post-production and VFX handled by Havas CX and ELMNTL, and sound design by Creative Outpost.