JBL Made To Be Heard 2 2025

About

JBL expands its Made To Be Heard campaign with a commercial film centered on connectivity and mobility. The piece follows a group of individuals navigating an urban rooftop on customized mobility scooters equipped with portable wireless speakers. Produced by A Running Commentary and Horton Stephens, the spot utilises dynamic drone footage to track the riders through a bright, sunlit cityscape. The production features a distinct visual aesthetic, leaning into a commercial and clean live-action technique to highlight the portability of the hardware. Creative development was handled by Havas CX, with media planning supported by Havas New York and Havas Entertainment. Additional contributions include post-production and VFX from Havas CX and ELMNTL, with sound design and music by Creative Outpost.