Jacquemus
Winter Retreat
Brand
ProjectWinter Retreat
Date
Nov 2024
Description
Winter Retreat is a fashion editorial campaign for Jacquemus that leans into a minimalist, monochromatic aesthetic. The series focuses on high-tactile knitwear and structured leather accessories, set against neutral, textured backdrops that emphasize the collection's warm color palette. Photographer Lukasz Pukowiec employs soft, natural light to highlight the intricate textures of the fuzzy knits, shearling accents, and layered garments. The imagery features models Brayden Hinton and Victoria Fawole, with hair styling by Gabriel de Fries and makeup by Eva Louis contributing to the clean, contemporary art direction.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Camel
Pure White
Background
White Seamless
Context
Lookbook
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