Jacquemus

May 2025

The Jacquemus Beach Club campaign serves as a visual exploration of the brand's coastal presence at Monte-Carlo Beach. Designed by Simon Porte Jacquemus, the project frames a series of installations and editorial portraits that highlight a distinctive yellow-toned aesthetic. The imagery employs a clean, minimalist approach to capture both the architectural details of the beach club and the refined styling of the collection. Natural light defines the scenes, from the symmetrical arrangement of sun loungers on the pier to portraits set against classical neoclassical balconies. Photographer Rocio Aguirre Venegas and director of photography Zack Spiger anchor the visual identity, while the creative team includes fashion editor and stylist Anatole Blancato, casting director Fabien Joubert, and production designer Ines Marty Monzon.

Vertical, Warm, Commercial, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign