Jacquemus: The Jacquemus Beach Club

May 2025

The Jacquemus Beach Club project is a refined fashion campaign set against the architecture of Monte-Carlo Beach. The work, designed by Simon Porte Jacquemus, utilises a warm, minimalist palette to translate the brand’s identity into a coastal landscape, featuring sun-drenched editorials and crisp commercial detail shots. Photographer Rocio Aguirre Venegas captures the setting with a focus on geometric symmetry and light, while director Rogelio Gonzalez coordinates the production alongside director of photography Zack Spiger. The campaign styling, overseen by Anatole Blancato, features models Elisabetta Dessy, Lucas Barski, and May Carter in a series of clean, architectural compositions that define the luxury fashion house's seasonal presence.

Vertical, Warm, Commercial, Clean

Natural light

Advertising Campaign