Jacquemus

Apr 2025

The La Croisière campaign for Jacquemus serves as a masterclass in atmospheric storytelling, effortlessly blending the house’s signature minimalist aesthetic with a cinematic, sun-drenched narrative. Captured by photographer Mohamed Sherif, the imagery transports the viewer to a tranquil riverside landscape where the stark, geometric lines of traditional felucca sailboats and desert dunes create a sophisticated backdrop. The campaign leans into a refined lifestyle aesthetic, featuring models Angelina Kendall and Mohamed Hassan, who navigate this rural, water-bound environment with a poised, neutral grace. Stylist Omaima Salem curates an edit that juxtaposes the organic textures of weathered wood and lush river reeds against structured silhouettes, ranging from high-contrast striped patterns to iconic, bold red statement pieces. Production by SNAP14 and casting by Piergiorgio Del Moro ensure a seamless fusion of human elements and high-fashion editorialism. The work relies heavily on natural light, which is utilized to cast soft, rhythmic shadows that accentuate the clean lines of the clothing and the curated props integrated by set designer Mahmoud Okasha. Ultimately, this fashion campaign succeeds by finding beauty in the juxtaposition between the arid desert horizon and the fluid, calming presence of the water, grounding high-concept luxury within a serene and undeniably elegant visual language.

Editorial, Lifestyle, Lifestyle

Natural light

Luxury Fashion Houses, Fashion, Fashion