Jacquemus: Jacquemus SS25
Brand
Date
Jan 2025
Description
The Jacquemus SS25 campaign is an editorial fashion series captured by photographer Lukasz Pukowiec. The project leans into minimalist commercial aesthetics, utilizing a restrained palette to emphasize sculptural jewellery, structured tailoring, and oversized accessories. Featuring model Victoria Fawole, the imagery moves between studio portraiture and graphic accessory close-ups. The campaign employs a mix of natural light and soft light to highlight precise garment textures and clean, architectural lines. Techniques including analogue film and saturated color blocks define the visual language of the collection.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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