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Jacquemus: Jacquemus SS25

Date

Jan 2025

Description

The Jacquemus SS25 campaign is an editorial fashion series captured by photographer Lukasz Pukowiec. The project leans into minimalist commercial aesthetics, utilizing a restrained palette to emphasize sculptural jewellery, structured tailoring, and oversized accessories. Featuring model Victoria Fawole, the imagery moves between studio portraiture and graphic accessory close-ups. The campaign employs a mix of natural light and soft light to highlight precise garment textures and clean, architectural lines. Techniques including analogue film and saturated color blocks define the visual language of the collection.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color
Jet Black
Background

White Seamless

Context

Advertising Campaign

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