Jacquemus

Mar 2025

To mark its 15-year milestone, fashion house Jacquemus released a sprawling campaign that functions as both a high-end editorial showcase and a minimalist visual inventory. Conceived by designer Simon Porte Jacquemus, the project channels a clinical, archival aesthetic, often juxtaposing luxury handbags and tailored garments with mundane, highly organized props against clean, neutral studio backdrops. The work leans into a polished, commercial art direction that highlights craftsmanship through intentional, systematic arrangements. Photographers Deo Suveera and Pamela Dimitrov capture model Bibi Breslin in a series of sharp, vertically oriented portraits and still-life compositions. The execution relies on soft, even lighting to emphasize textures—from fine leather and woven straw to suede and metal. With hair styling by Louis Ghewy, casting by Giulia Massullo and Piergiorgio Del Moro, and set design by Hella Keck, the campaign maintains a consistent, understated visual language that bridges the gap between fashion editorial and systematic product display.

Vertical, Commercial, Clean

Grey Seamless

Advertising Campaign