Jacquemus: Jacquemus 15 Years Campaign

Mar 2025

The Jacquemus 15 Years Campaign channels a high-end fashion editorial aesthetic, blending polished studio portraiture with highly curated still-life compositions. Creative direction by Simon Porte Jacquemus anchors the project, which explores themes of personal archival and meticulous luxury through a recurring neutral grey backdrop. Photographers Deo Suveera and Pamela Dimitrov capture model Bibi Breslin in a series of minimalist, retro-inspired looks that lean into clean lines and sharp tailoring. The project utilizes natural light and clean commercial styling, incorporating diverse objects—from equestrian-inspired tools to domestic ephemera—to build a deliberate, catalog-like narrative. With set design by Hella Keck and casting directed by Giulia Massullo and Piergiorgio Del Moro, the work maintains a consistent, clinical precision. The visual language favors a minimalist approach, further elevated by Louis Ghewy’s hair styling and deliberate, rhythmic prop arrangements.

Vertical, Commercial, Clean

Grey Seamless

Advertising Campaign