Jacquemus

Nov 2024

For the Holiday 2024 campaign, creative director Simon Porte Jacquemus leans into a surrealist take on winter leisure, blending high-fashion editorial polish with an uncanny, domestic stillness. Captured by photographer Lisa Jahovic, the campaign casts model Alex Consani as the centerpiece of a narrative that oscillates between intense athletic performance and cozy, candlelit isolation. The visual language favors editorial minimalism, utilizing the repetitive, light-wood textures of the set to emphasize the brand’s signature play with scale and tactile materials. From the structural absurdity of a shearling bag repurposed as a garment to the delicate, hyper-real detail of water droplets on skin, the project masterfully elevates the mundane into something distinctly cinematic. By juxtaposing studio strobe precision with the warmth of natural light, Jahovic achieves an aesthetic that feels simultaneously grounded and dreamlike. The styling focuses heavily on layering—oversized fur boots, intricate knits, and balaclavas—which creates a rich, textural dialogue with the surrounding wooden environment. Ultimately, this luxury fashion campaign avoids the typical seasonal tropes, opting instead to showcase the collection through a lens of quiet, slightly eccentric luxury that feels undeniably modern. The result is a cohesive, highly curated series that reinforces the label’s ability to turn lifestyle photography into an immersive brand experience that commands attention through composition and unconventional accessory placement.

Lifestyle

Natural light

Luxury Fashion Houses, Fashion