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J. Crew: Tiny Rollneck

Date

Aug 2026

Description

J.Crew presents the Tiny Rollneck campaign, a fashion editorial centered on the brand's latest knitwear addition. Featuring talent Emma Chamberlain, the campaign leans into a retro aesthetic defined by pastel hues and a flipped bob hairstyle. The project was shot against a clean grey background, utilizing a beauty light setup to maintain a commercial focus. Creative direction was led by Olympia Gayot, with photography and direction by Ian Markell and styling by Jared Ellner.

Style

Vertical, Clean, Editorial

Background

Grey Seamless

Context

Advertising Campaign

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