J.Crew presents the Tiny Rollneck campaign, a fashion editorial centered on the brand's latest knitwear addition. Featuring talent Emma Chamberlain, the campaign leans into a retro aesthetic defined by pastel hues and a flipped bob hairstyle.
The project was shot against a clean grey background, utilizing a beauty light setup to maintain a commercial focus. Creative direction was led by Olympia Gayot, with photography and direction by Ian Markell and styling by Jared Ellner.
