J. Crew

Jan 2024

J. Crew presents its January 2024 campaign featuring author and cultural figure Aminatou Sow. The high street fashion project leans into editorial photography, captured by Chris Bernabeo within a sunlit, curated loft environment. Across the series, Sow is showcased in monochromatic denim and classic layered knitwear. The art direction emphasizes a clean, tactile aesthetic, utilizing natural light to highlight textures ranging from pleated textiles to exposed brick. The work incorporates elements of playfulness through eclectic interior installations, including beaded light sculptures and wooden accents, grounding the fashion editorial in a warm, domestic atmosphere.

Editorial, Vertical, Warm

Natural light

High Street Fashion

Set-dressed

Editorial