J. Crew: J. Crew January 2024: Aminatou Sow
Jan 2024
J. Crew presents its January 2024 campaign featuring author and cultural figure Aminatou Sow. The imagery, captured by photographer Chris Bernabeo, highlights a series of seasonal looks within a bright, loft-style interior space. The editorial photography leans into clean composition and warm, natural light to showcase a collection defined by denim layering, coordinated navy tailoring, and textured knitwear. The project utilizes an editorial aesthetic, blending relaxed fashion silhouettes with sculptural, art-focused set design. The photography captures the collection across a variety of interior settings, emphasizing daylight and natural light techniques to maintain a consistent visual narrative throughout the campaign.
Editorial, Vertical, Warm
Natural light
Set-dressed
Editorial





