J. Crew

Apr 2024

The J. Crew April 2024 campaign presents a series of candid, editorial portraits that emphasize texture and classic layering. Captured on location in urban environments, the imagery relies on analogue film techniques and high-contrast monochrome aesthetics to define a sharp, documentary-influenced visual narrative. The series features model Carolina Burgin, styled by Morgan Pilcher, moving through city streetscapes and architectural settings. The styling leans into timeless staples—trench coats, structured blazers, knitwear, and denim—highlighting the tactile qualities of cotton, leather, and wool through natural light and subtle, directional shadows. Photographer Morgan Pilcher helmed the production, working alongside hair stylist Braydon Nelson and casting director Karolina Vavra to maintain a consistent, refined visual tone across both black-and-white and warm, sunlit color captures.

Editorial, Vertical, Monochrome

Analogue / film, Natural light

High Street Fashion

Lookbook