J. Crew: J. Crew April 2024 by Morgan Pilcher

Apr 2024

The J. Crew April 2024 campaign is a series of editorial portraits that lean into a classic, urban aesthetic. Captured by photographer and stylist Morgan Pilcher, the project documents a range of layered seasonal apparel, from structured trench coats and tailored blazers to casual denim and knitwear pairings. The imagery utilizes a high-contrast monochrome palette alongside golden-hour photography to emphasize texture and architectural depth. Set against city streetscapes, brick building facades, and stone pillars, the campaign highlights the tactile nature of the garments. The production features model Carolina Burgin, with casting by Karolina Vavra and hair styling by Braydon Nelson. Executed with an analogue film aesthetic, the series relies on natural light to define its cinematic composition. The styling emphasises versatile, sophisticated dressing, integrating staples like loafers, button-down shirts, and accessories into a cohesive, narrative-driven look.

Editorial, Vertical, Monochrome

Analogue / film, Natural light

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