ISO

May 2024

The ISO brand identity project, developed by Motherbird, establishes a comprehensive visual system anchored in precise geometric layouts and a restricted color palette of deep red, white, and burgundy. The identity leverages a rigid typographic grid to maintain consistency across a diverse range of touchpoints, from corporate documentation and publications to environmental signage and event ephemera. Executing this design language through a blend of 3D render / CGI and vector graphics, the project emphasizes minimalist principles and high-contrast typography. The motion and static assets highlight functional iconography and structured document scales, ensuring readability and cohesion. Whether applied to digital advertising displays in transit hubs or physical stationery and badge systems, the branding prioritizes a clean, corporate aesthetic that emphasizes clarity and professional structure.

Horizontal, Commercial, Clean, Minimalist

Brand Film / Corporate Video