Hey Tomorrow

Jun 2023

Hey Tomorrow’s brand identity project, developed by Motherbird, establishes a cohesive visual language across both physical collateral and outdoor advertising. The work leans into a minimalist aesthetic, utilizing high-contrast typography and a restrained earth-tone palette to define the boxed wine brand’s market presence. Execution across the identity combines clean graphic design with tactile elements. The project includes extensive packaging design, embossed coasters, and structured environmental signage. Techniques such as motion graphics and 3D rendering are used to emphasize the geometric precision of the packaging, while lifestyle photography introduces a warm, domestic sensibility to the otherwise modern, high-contrast framework.

Horizontal, Commercial, Clean

Typography

Alcoholic Beverages

Advertising Campaign