Hey Tomorrow: Brand Identity

Jun 2023

Motherbird developed a comprehensive brand identity for Hey Tomorrow, focusing on a minimalist aesthetic that bridges the gap between premium boxed wine and contemporary lifestyle design. The project encompasses a wide range of collateral, from outdoor OOH advertising and structural packaging design to refined print assets. The visual language leverages bold, high-contrast typography and a curated palette of earth tones, including terracotta, sage green, and muted pink. By utilizing clean graphic design and tactile finishes such as embossing and debossing, the work establishes a sophisticated, modern corporate identity. Supporting imagery leans into natural light and domestic vignettes, effectively integrating the brand into casual, relaxed settings. The execution emphasizes structural clarity and precise alignment, ensuring the brand remains both visually impactful and functional across diverse commercial touchpoints.

Horizontal, Commercial, Clean

Typography

Advertising Campaign