iPhone 17 Pro
Smart Group Selfies
Brand
ProjectSmart Group Selfies
Date
Feb 2026
Description
The Smart Group Selfies campaign for iPhone 17 Pro spotlights the device's camera technology through a series of dynamic sequences. Featuring groups in varied indoor and outdoor environments, the commercial captures the integration of automated framing as the device adjusts for wide-angle compositions. Produced with contributions from William McVay, Factory01, and BeGrizzlee, the spot employs a cinematic live-action technique to demonstrate camera performance. Post-production and visual effects were handled by Pariah Creative, EXILE, and Ben Conway, with sound design and music provided by Barking Owl and Model Citizen Creative.
Style
Vertical, Commercial, Cinematic
Industries
Consumer Electronics
Context
TVC / TV Commercial
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