Interview Magazine
“It’s Mad Fluffy”: Jay Guapo Reviews New York’s Viral Sandwiches








Dec 2025
Interview Magazine documents the intersection of music and the New York culinary scene in this editorial feature, "It’s Mad Fluffy." The project tracks artist Jay Guapo as he reviews a selection of the city's viral sandwiches, presented through a series of portrait-led compositions. Photographer Danny Lim captures the subject across various studio settings, utilising soft, diffused lighting to maintain a consistent aesthetic. The styling, managed by Fashion Editor Marcus Allen with hair by Ben Jones, emphasises a range of textures—from tailored leather and knitwear to graphic-heavy layers—complemented by clean, minimalist art direction. The series relies on editorial vertical framing to highlight both the personality of the subject and the candid nature of the food-focused narrative.
Editorial, Vertical, Clean
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