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Infra, Transport, Regional, Comms & Arts - AUS

Road Safety - Don't Let a Car Change Who You Are
Brand
Infra, Transport, Regional, Comms & Arts - AUS
ProjectRoad Safety - Don't Let a Car Change Who You Are
Date

Dec 2024

Description

This public awareness campaign for Infra, Transport, Regional, Comms & Arts - AUS focuses on road safety, centering on the human element within urban and suburban environments. Through a series of observational scenes, the project captures everyday moments featuring pedestrians, including families and individuals navigating city streets and residential neighborhoods. Produced by Good Oil, the campaign leans into a documentary aesthetic to ground its message. The execution relies on natural light and realistic settings to maintain a grounded tone, utilizing live-action techniques to portray daily life across various community spaces.

Style

Documentary, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Public Awareness

Background

Street

Context

TVC / TV Commercial

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